Macquarium was commisioned to build a high-science, educational, "best of web" experience that centers on the client's emerging drug, which aims to better treat Type 2 Diabetes. The science unfolds in the form of a compelling story that not only inspites awareness of the drug and its benefits but also initiates a strong call to action for primary care physicians and endocrinologies to "take a closer look" at a better way to treat diabetes.

The engagement includes a visual symphony of colors, particles, cells, biological sound, 3-D models, etc. Shapes and renderings are all organic in nature, reinforcing the tone and intent of the experience..

Role:
Information Architect (Interviews, Information design, wireframes, Storyboard and user profiles)
Content Strategist (Content Matrix, Asset Mapping)

Sample User-Flow